Google Ads is a digital advertising platform developed by Google to help companies market their products and services online. The technology enables the user to display Ads on page one with #1, #2, or #3 rankings for instant visibility. Advertisers bid to display their Ad with brief descriptions or service offerings, product listings, or [...]
Search Engine Optimization (SEO) is the process of getting your website in front of your target audience ahead of the competition and is referred to as achieving organic on-line visibility. SEO targets unpaid traffic rather than direct traffic or paid traffic. It is the process of enhancing the visibility of a website or a [...]
There’s a common saying in the business world: it takes money to make money. If you are a business owner, then you know that it’s impossible to get a company off the ground without having start-up funds. Once your business is launched, additional resources are needed to help the company reach higher levels of [...]
Pay Per Click (PPC) marketing is a powerful method to bring a flood of customers to your website. When you leverage paid advertising, you are essentially turning on a faucet of non-stop leads. Even though it is exciting to have potential customers that come from these paid ads, you need to make sure that [...]
Creating an irresistible marketing message might be the most important thing that you can do to boost your business success. The message that you are communicating to customers creates the foundation that you can build on for all of your other marketing efforts. It doesn’t matter if you are selling a product or a [...]