Agree on goals before design
Decide what success looks like: more enquiries, fewer support calls, or easier updates. Clear goals guide every decision that follows.
Share them with everyone involved so feedback stays focused.
A useful starting point
Write a one-page brief covering your audience, goals, key pages, and deadline before you speak to any designer.
Prepare your content early
Content is the most common cause of delays. Gather copy, photos, and testimonials before design starts, or plan time to create them.
Designing around real content produces a better result than filling in placeholders later.
Plan for launch and beyond
Set up redirects, analytics, and backups before going live. Then schedule regular updates so the site does not slowly fall out of date.
A website is a living tool, not a one-off project.
Your practical checklist
- Write down three measurable goals.
- Gather content and images in one place.
- Agree on who gives final approval.
- Plan redirects from old pages.
- Schedule a review three months after launch.
