What internal links do
Internal links are links from one page on your website to another. They help visitors find related information and help search engines understand which pages are most important and how topics connect.
Pages with few or no internal links can be harder for search engines to find and rank.
A useful starting point
Pick your three most important service pages and make sure several other pages link to each one.
Link with purpose
When you mention a service or topic you cover in more detail elsewhere, link to that page. Use descriptive link text such as “website speed optimisation” rather than “click here”.
Blog posts are a great place to add links to relevant service pages, guiding readers from learning to taking action.
Keep your structure tidy
Make sure every important page can be reached within a few clicks from the homepage. Fix or remove links that point to deleted pages.
When you publish new content, go back to a few older related posts and add links to it.
Your practical checklist
- Identify your most important pages.
- Link to them from related pages and posts.
- Use clear, descriptive link text.
- Fix broken internal links.
- Add links to new content from older posts.
