It no longer reflects your business
Businesses grow and change. If your services, pricing, or team have moved on but your website has not, visitors get the wrong picture before you ever speak to them.
Your site should describe the business you are today and the clients you want to attract next.
A useful starting point
Ask three customers to find your contact details on your site using their phone, and watch where they struggle.
It is hard to use on mobile
More than half of visits now happen on a phone. Tiny text, cramped buttons, and sideways scrolling make people leave quickly.
A modern responsive design adapts to every screen and keeps the important actions within easy reach.
It is not bringing in enquiries
Traffic without enquiries usually points to unclear messaging or weak calls to action. A redesign is the moment to rethink structure, not just colours.
Plan every page around a goal and make the next step obvious.
Your practical checklist
- Check that your services and team are up to date.
- Test every key page on a phone.
- Review how many visitors become enquiries.
- List the pages that no longer earn their place.
- Plan the redesign around clear page goals.
