Paid ads that bring in
customers, not just clicks.
We plan, launch and manage Google and social ad campaigns that reach ready-to-buy customers and turn your budget into real leads.
- Google Ads
- Local Services Ads
- Meta Ads
- Keyword research
- Ad copywriting
- Landing pages
- Conversion tracking
- Monthly reporting
Reach customers the
moment they search.
Pay-per-click ads put your business in front of people who are actively looking for what you offer.
Get results fast.
Ads can start bringing in visitors as soon as your campaign goes live, while SEO builds over time.
Target the right people.
Show ads by keyword, location, time of day and audience, so budget goes to likely buyers.
Control your spend.
Set your budget, see the cost of every lead and scale up what performs.
Day 1
Ads can start reaching searchers as soon as your campaign is approved.
Fast visibility
Every click
Tracked through to calls, forms and bookings, so you see true cost per lead.
Conversion tracking
Your budget
Fully in your control, with no long-term ad spend commitments.
The Ripple Growth standard
What makes a profitable ad campaign
Great campaigns get four things right. We manage all of them, every month.
Element 1
Targeting
The right keywords, locations and audiences, with negative keywords to block waste.
Element 2
Ad copy
Clear, compelling ads that stand out and match what searchers want.
Element 3
Landing pages
Fast, focused pages that turn ad clicks into calls and form fills.
Element 4
Tracking
Every call, form and booking measured, so we optimize for real leads.
Managed for leads,
not vanity metrics.
Clicks and impressions don’t pay the bills. We optimize your campaigns for calls, forms and bookings, and report on what each lead really costs.
- Keyword and competitor research
- Ad copy and landing page recommendations
- Call, form and booking conversion tracking
- Weekly bid, budget and keyword optimization
How we manage your ads
Step 1
Research
We study your market, keywords, competitors and ideal customers.
Step 2
Build
We set up campaigns, ads, audiences and conversion tracking.
Step 3
Launch
Your ads go live with budgets and bids tuned for leads.
Step 4
Optimize
We refine keywords, ads and bids every week to lower cost per lead.
Signs your ads
need attention.
If any of these sound familiar, your ad budget may be leaking.
- You pay for clicks but get few calls or forms
- You don’t know your cost per lead
- Ads show for searches that have nothing to do with you
- Campaigns haven’t been reviewed in months
- Ads send visitors to your homepage instead of a landing page
Who benefits from PPC?
Businesses that want steady leads quickly, especially in competitive local markets.
Home Services & Contractors
Show up first when customers need a service today.
Engineering & Manufacturing Firms
Reach procurement teams searching for your capabilities.
Healthcare & Medical Practices
Reach patients searching for treatments and appointments nearby.
Gyms & Recreation
Fill classes and sign up new members in your local area.
Financial & Business Services
Win high-value clients searching for expert help.
Local Businesses
Put your offers in front of nearby customers ready to buy.
A closer look
Where your ad budget
really goes.
We track the full path from search to sale, so every dollar is tied to a result. That makes it clear which keywords, ads and audiences deserve more budget.
- Search terms reviewed weekly to cut wasted spend
- Calls, forms and bookings tracked as conversions
- Budget shifted toward your best performing campaigns
What’s included
Keyword research
High-intent keywords and negative keywords to cut waste.
Campaign setup
Search, local and social campaigns built the right way.
Ad copywriting
Clear ads with strong calls to action and ad extensions.
Landing page advice
Recommendations to turn more clicks into enquiries.
Conversion tracking
Calls, forms and bookings tracked accurately.
Monthly reporting
Clear reports on spend, leads and cost per lead.
Set-and-forget ads vs. active management
Ad platforms reward advertisers who keep improving. Here’s why active management matters.
Set-and-forget ads
- Broad keywords that waste budget
- Same ads running for months
- No tracking of calls or form leads
- Paying more per lead over time
The Ripple Growth approach
- Focused keywords and weekly cleanup
- Ads tested and refreshed regularly
- Every call, form and booking tracked
- Lower cost per lead as campaigns improve
Ongoing campaign care
Ad platforms and competitors change constantly. We keep your campaigns sharp.
Weekly optimization
We adjust bids, keywords and ads to improve results every week.
Lead reporting
Monthly reports show spend, leads, cost per lead and next steps.
Testing and growth
We test new ads, audiences and offers to find more profitable leads.
FREE MARKETING BOOK
Get the free book.
The Four Step Marketing Blueprint is the marketing guide your competition hopes you’ll never read.
- Build a marketing message that gets noticed
- Grow your list of prospects and customers fast
- Cut wasted ad spend without losing sales
START THE CONVERSATION
Let’s talk marketing.
Tell us about your business and marketing goals. We’ll help you find a
straightforward path to better online growth.
Frequently Asked Questions
What is PPC management?
PPC management is planning, running and improving pay-per-click ad campaigns on platforms like Google and Meta, so your budget brings in as many qualified leads as possible.
How much should I spend on ads?
It depends on your market and goals. We recommend a starting budget after reviewing your keywords and competitors, and you stay in full control of spend.
How soon will I see results?
Ads can start bringing in visitors as soon as campaigns are approved. Most campaigns improve significantly over the first one to three months of optimization.
Do I own my ad account?
Yes. Your ad accounts are set up in your name, so you keep full access and history.
Do you write the ads?
Yes. We write ad copy, choose extensions and recommend landing page improvements to boost conversions.
How do you report results?
You receive clear monthly reports on spend, leads, cost per lead and the actions we are taking next.